USA. Oates&Morgan is adding to its collection of travel retail exclusive wraps and scarves with a new 100% Tungsten Ring Shawl in a range of colours and designs.
These shawls come from Nepal and are also known locally as ‘shatoush’. Traditionally part of a woman’s dowry among families and tribes, the shatoush had to be made of pure cashmere in a quality so fine that it would pass through the prospective husband’s wedding ring to be deemed authentic and acceptable. The result is a cashmere wrap that is fine, light and soft.
The colour range initially includes lilac, pink, blue and green, either in a spot design on a beige background, or as a floral design on a creamy background. Additionally, plain wraps are offered in a variety of colours such as cream, vanilla, lilac, and pink. The lilac spot design has already been listed by British Airways.
Packaging for the new white ceramic Ring Shawls is "luxurious", the company said. The product is presented against a ‘Morgan & Oates’ bue high gloss card with a window enabling the traveller to see the product inside.
“At €122, these cashmere wraps offer fantastic value for money to the consumer,” said Morgan & Oates Sales Director Worldwide Kevin Galbraith. “The packaging is innovative and creative, enabling the consumer to view the product inside. Perfect for the bar trolley, the wraps take up minimal space but offer excellent margins.”
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